Best Paper Types for Printing
Selecting the right paper is one of the most important decisions in any print project. Paper affects how colors appear, how the finished piece feels in hand, and how well it holds up over time. Understanding the differences between coated, uncoated, and specialty stocks helps you make informed choices that align with your project goals and budget.
Understanding Paper Weight
Paper weight is typically expressed in grams per square meter (gsm) for text-weight papers or points (pt) for cardstock. Text-weight papers range from 80gsm (thin copy paper) to 170gsm (heavy brochure stock). Cardstock starts around 10pt and goes up to 48pt or more for ultra-thick business cards. Heavier paper conveys quality but increases shipping costs and may require special handling on certain presses.
For flyers and handouts, 130–170gsm coated paper provides a good balance of durability and cost. Brochures and catalogs typically use 150–200gsm interior pages with heavier cover stock. Business cards generally start at 14pt and increase from there based on desired premium feel.
Coated Papers
Coated papers have a clay coating applied to the surface that creates a smooth, receptive surface for ink. This coating produces sharper images and more vibrant colors than uncoated stocks. Gloss coated paper has a shiny finish that makes photographs pop — ideal for marketing materials with heavy imagery. Matte coated paper offers the color benefits of coating with a non-reflective surface that feels more refined.
Silk or satin coated papers sit between gloss and matte, offering a subtle sheen without glare. Coated papers are excellent for brochures, flyers, catalogs, and any project where color fidelity and image sharpness are priorities. However, they can be difficult to write on, which matters for forms or note-taking applications.
Uncoated Papers
Uncoated papers have a natural, tactile quality that many brands prefer for stationery and corporate communications. They absorb ink differently than coated stocks, producing softer colors and a more organic appearance. Uncoated papers are ideal for letterheads, envelopes, notepads, and business cards where writability or a natural aesthetic is desired.
Popular uncoated options include offset text weights for letterheads and 100–120gsm stocks for business cards. Linen and laid finishes add subtle texture patterns that elevate corporate identity materials. Uncoated papers work well with letterpress, foil stamping, and embossing techniques.
Specialty Stocks
Beyond standard coated and uncoated options, specialty stocks serve specific applications. Synthetic papers made from polyester are waterproof and tear-resistant — perfect for restaurant menus, outdoor tags, and industrial labels. Kraft paper provides an earthy, eco-conscious aesthetic popular with artisan brands. Metallic and pearlescent stocks add shimmer for invitations and luxury packaging.
Recycled and FSC-certified papers appeal to environmentally conscious brands. While recycled stocks may have slight color variations compared to virgin paper, modern recycled options offer excellent print quality and communicate sustainability values to customers.
Matching Paper to Project
Consider how the printed piece will be used when selecting paper. Items handled frequently — business cards, menus, product tags — benefit from heavier, more durable stocks with optional lamination. Items mailed in envelopes should meet postal weight guidelines. Large-format posters may use lighter paper if they will be framed or displayed temporarily.
Request paper samples before placing large orders. Physical samples reveal texture, weight, and color reproduction in ways that digital swatches cannot. At Print Apex, we maintain sample books of our most popular stocks and can provide custom sample packs for your project. Request a quote and mention that you would like paper samples with your inquiry.